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Free shipping for orders above $30
Free shipping for orders above $30

How It Works

01. Sign Up

Sign up for an account and earn 30 points when you sign up!

02. Earn Points

Earn points with every purchase you make! $1 spent = 1 point

03. Redeem Your Rewards

Redeem points for free packs and birthday rewards!

Ways to Earn

So many ways to earn, and with no expiry date for your points!

50 Points

When you create an account

$1 spent = 1 point

For every purchase

50 points

When you write a review

100 points

When you refer a friend

20 Points

When you follow us on Facebook or Instagram

20 points

When you sign up to our mailing list

100 points

Bonus points during baby's birthday month

Ways to Enjoy Your Rewards!

Redeem your free pack

100 points = 1 free pack!

We will send you a monthly points update so you will never miss any redemption opportunities. Don't worry, your points will not expire so you can redeem anytime!

Birthday Perks

During your baby's birthday month, enjoy these perks:

100 bonus points
Equivalent to one free pack!
15% off all gift sets
Perfect for sharing the joy and gifting your little one
15% off puffs and cereals
Minimum purchase of 30+ packs, perfect as party favours to share with the ones around you!

Refer a friend!

Give your friend 10% off their first purchase, and get 100 points for every successful referral above $20!

Create your unique referral code by logging in and clicking on the "Refer" tab.


I have purchased previously.  Can I get rewarded for my spend? 

Yes! We're grateful to the support of our early customers! To show our appreciation, we have credited the following to your accounts: 

- Points for account creation  

- Points for past purchases 

- Referral points (100 points for every free packs you have earned between Jul-Oct)  

You should be able to view your points when you login. For any issues, please email us at to verify your points. 

I have made a purchase in the past, but did not create an account or login while making my purchase. 

Don't worry! If you have made a purchase any time after 23rd October, we will be able to credit your points for purchase. Simply create an account with us, and you'll have your points credited.

Can I add more than 1 baby's birthday? 

Unfortunately, our system allows us to award only 1 baby at the moment. 

We do accommodate birthday updates (e.g. if you have a younger child that is ready to enjoy our puffs) - once that happens, simply write to us at and we'll update it for you! 

How will I receive my baby's birthday rewards? 

First, ensure that you "add baby's birthday" in the "earn rewards" section to be entitled to the bonus 100 points! 

On baby's birthday month, we will then send an email with the promo codes that you can use for gift sets & birthday bundles. 

My points are missing/incorrect

Please drop us an email at and we'll help to verify them with you. 

How do I redeem my free packs? 

How do I redeem my free packs? 

I would like to redeem my free packs, can I choose the flavours? 

Yes! After you have made your redemption, just leave us a message at "delivery special instructions" when you check out with your preferred flavours.